Here’s How to Get Press Coverage for Your Small Business
7 steps for getting your business covered by the media.
As a small business owner, you need all the help you can get right now to attract people who will support you. Unfortunately, not many journalists will decide to cover your business story on a whim out of the kindness of their hearts (except maybe Lindsey Thompson, owner of the LemonHearted blog. She is an incredible advocate for shopping small in the Orlando, Florida area).
Most journalists and content creators need a little push. To get your small business in the media, you’ll need to make a list of contacts and pitch them the story of your product or service. Here’s how to get press coverage for your small business:
1. Define your goals
What are your business objectives? What do you want to gain from press coverage of your small business? Brand awareness, more website clicks, email inquiries, social media followers, email list signups, or product sales? Define what it is you are hoping to accomplish after getting press coverage for your small business, and let those goals inform the rest of your strategy.
